The operation was designed as a solution to meet the client's needs to ensure an orderly generational transition in the future, as well as to improve tax planning and the management of family and company assets. The transaction had as essential condition the feasibility in a tax neutrality regime and therefore without the generation of taxable capital gains. The client was assisted in tax planning and corporate law matters, in preparing the documentation relating to the sworn report and the licence agreements for the company brand, in the notarial deeds of incorporation of the holding company, contribution of the shares and donation.