The 4 factors on which to focus your attention

if you want to grow your SME
in the international market

Communication
is how you tell your story.

Marketing
is the monetization strategy.

Business Development
is the creation of sales channles.

Networking
is the art of attracting opportunities.

My name is Fabio Giardina and I offer to SMEs strategic consultancy to develop the business and build an effective market positioning.

To align these 4 factors in the
context of your business

You should train and develop a multi-disciplinary vision,

But awareness is not immediate.
The breakthrough often arrives

When you stop thinking that you can do it all by yourself

and that you can do it really well.
Here you discover the importance

to find few partners, very competent and reliable.

In this context you will need
three specific consulting services:

Strategic consulting

Check up of every corporate and fiscal, technical and operational, marketing and sales aspect, followed by a turnkey strategic plan which resolves and aligns by successive steps all the shortcomings highlighted.
More information

Export marketing

Planning and execution of a turnkey marketing strategy aimed at lead generation and international positioning of your company in the high-end segment of its market niche.
More information

Business development

Commercial development and internationalization of your reference market through institutional channels, online marketing, global distributors and temporary export management.
More information

Provide your SME with
a Multi-disciplinary Team

strategic
tax-planning
marketing
communication
export

Together we will study a
multi-disciplinary strategic plan

that aligns the 4 factors and is turnkey for you.

You will speed up the growth
of your wealth of expertise

while you are developing your business.

Does all this seem useful to you?

Invest a minute

to figure it out with this test

(no personal data required)

Your skills

Evaluate from 1 to 10 the level of expertise you and your team own in matter of:

6 Tax planning
6 Performance audit
6 Marketing & Communication
6 Business development
6 Export management
6 Cloud, IT & Smart Working

Your business

Please enter the information about the customers of your business. If you have never calculated these values, try estimating them.

6 Years of activity
(set maximum if higher than 30)
6% Product/service essentiality
(how essential is your product/service for the customer to live)
6% High-end customers
(% of clients who spend immediately more for quality)
6% Recurring customers
(at least 1 annual purchase or periodic subscription)
6% Recurring turnover
(% of turnover generated by recurring customers)
6% Fixed costs coverage
(which % the recurring turnover covers all fixed costs such as office, personnel, etc.)
6% Abandon rate
(% of recurring customers who stop buying or unsubscribe from the second year)

Results

This preliminary analysis does not take several factors into consideration. Request a consultation to obtain a more in-depth analysis.

Exploitation of potential
0
It is your current ability to attract customers and extract profit in proportion to the potential you could achieve by optimizing every aspect.
Financial freedom
0
It's the ability of your business to sustain itself in the medium term if you stop investing in finding new customers.
Financial Resilience
0
It is the probability that your business will survive to severe financial shocks caused by external agents without the injection of new capital.

Advices

Based on the values you entered, the following considerations may be useful:

Exploitation of potential
Financial freedom
  • Consider integrating products or services into your current business that allow your customers to purchase repeatedly over time. A business that does not allow you to have recurring customers is highly limiting in the ability to generate financial freedom for the entrepreneur. You must always be focused on attracting new customers and you will never be able to live at least partially thanks to what you have built in the past. Of course, if you work well, you can count on word of mouth, but if you project yourself 10 years from now, do you think that's enough to guarantee your economic stability?
  • The data you have entered indicates that each of your recurring customers spends on average 0 more than a regular customer. Adopt a cross-sell and up-sell strategy to increase the average annual amount spent by each of them.
  • From the data you entered it seems that each of your recurring customers spends on average 0 less than a regular customer. If the data is correct you are probably doing something wrong in your marketing. Adopt a cross-sell and up-sell strategy to increase the average annual amount spent by each of them.
  • By increasing the number of recurring customers by 0 and the average annual amount spent by each of them by 0, you will increase the guaranteed coverage of fixed costs from 0% to 0.
  • A recurring customer abandon rate of 0% is over 0, indicating that something is wrong with your offer. Work to make it more exclusive and more targeted to a specific market niche.
Financial Resilience
  • It measures the solidity of your company subjected to a strong external financial shock that impacts the economy and the market in which you operate. The analysis of data relating to your customers estimates a probability of survival of your business equal to 0.
  • The more essential your product or service is to customer life (0%) and the more you target high-end customers (0%), the higher the probability that your company will survive, since the higher the probability that your own customers will survive and they still need you.

Get a free checkup

A consultant of the multidisciplinary team will contact you within 48 working hours

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We are not providers

Partnerships give the best results

Fabio Giardina
Business Development & Consulting
Vat No. IT02652420999
Offices
[IT] Genoa, via Ferriera 9, 16010 Mele
[IT] Venice, Via A. Poerio 19, 30171
Representation
[DE] Lindau, Langenweg 34, 88131
[EE] Tallinn, C.R. Jakobsoni 10/1-3, 10128
IT Business Partner

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