The 4 skills on which to focus your attention

if you want to grow your company

Communication
is how you tell your story.

Marketing
is the monetization strategy.

Business Development
is the creation of a sales network.

Networking
is the art of attracting opportunities.

Fabio Giardina  

To align these 4 elements in the
context of your business

You should train and develop a multi-disciplinary vision.

But in reality it's simpler.
The breakthrough often arrives

When you stop thinking that you can do it all by yourself

and that you can do it really well.
Here you discover the importance

to find few partners, very competent and reliable.

In this context I can help you with
three specific consulting services:

Strategic consulting

I analyze every corporate and fiscal, technical and operational, marketing and sales aspect. I propose and carry out through my team a turnkey integrated development plan which resolves and aligns by successive steps all the shortcomings highlighted.
More information

Premium marketing

I study, plan and execute turnkey through my team a marketing strategy aimed at repositioning the company in the high-end segment of your market niche. I enhance the differentiating elements, if necessary by creating new brands.
More information

Business development

Action aimed at the commercial development and internationalization of your reference market to be implemented through networking, online marketing campaigns, global commercial partners and temporary export management services.
More information

You will have at your disposal
a Multidisciplinary Team

tax planning
legal
marketing
communication
export

The integrated multidisciplinary know-how of our group
Strategic consulting
Marketing & Communication
Tax planning
Export management
If you consider this supervision useful to your business

We will study a multidisciplinary
integrated strategic plan

that aligns all the factors and is turnkey for you.

You will learn the simplicity of
increasing your managerial skills

while you carry on your business day by day.

You will also get access to
our partners' discounts

Do you think all this
could be useful to you?

Invest a minute

to figure it out with this test
(no personal data required)

Your skills

Evaluate from 1 to 10 the level of expertise you and your team own in matter of:

6 Tax planning
6 Performance audit
6 Marketing & Communication
6 Business development
6 Export management
6 Cloud, IT & Smart Working

Your business

Please enter the information about the customers of your business. If you have never calculated these values, try estimating them.

6 Years of activity
(set maximum if higher than 30)
6% Product/service essentiality
(how essential is your product/service for the customer to live)
6% High-end customers
(% of clients who spend immediately more for quality)
6% Recurring customers
(at least 1 annual purchase or periodic subscription)
6% Recurring turnover
(% of turnover generated by recurring customers)
6% Fixed costs coverage
(which % the recurring turnover covers all fixed costs such as office, personnel, etc.)
6% Abandon rate
(% of recurring customers who stop buying or unsubscribe from the second year)

Results

This preliminary analysis does not take several factors into consideration. Request a consultation to obtain a more in-depth analysis.

Exploitation of potential
0
It is your current ability to attract customers and extract profit in proportion to the potential you could achieve by optimizing every aspect.
Financial freedom
0
It's the ability of your business to sustain itself in the medium term if you stop investing in finding new customers.
Financial Resilience
0
It is the probability that your business will survive to severe financial shocks caused by external agents without the injection of new capital.

Advices

Based on the values you entered, the following considerations may be useful:

Exploitation of potential
Financial freedom
  • Consider integrating products or services into your current business that allow your customers to purchase repeatedly over time. A business that does not allow you to have recurring customers is highly limiting in the ability to generate financial freedom for the entrepreneur. You must always be focused on attracting new customers and you will never be able to live at least partially thanks to what you have built in the past. Of course, if you work well, you can count on word of mouth, but if you project yourself 10 years from now, do you think that's enough to guarantee your economic stability?
  • The data you have entered indicates that each of your recurring customers spends on average 0 more than a regular customer. Adopt a cross-sell and up-sell strategy to increase the average annual amount spent by each of them.
  • From the data you entered it seems that each of your recurring customers spends on average 0 less than a regular customer. If the data is correct you are probably doing something wrong in your marketing. Adopt a cross-sell and up-sell strategy to increase the average annual amount spent by each of them.
  • By increasing the number of recurring customers by 0 and the average annual amount spent by each of them by 0, you will increase the guaranteed coverage of fixed costs from 0% to 0.
  • A recurring customer abandon rate of 0% is over 0, indicating that something is wrong with your offer. Work to make it more exclusive and more targeted to a specific market niche.
Financial Resilience
  • It measures the solidity of your company subjected to a strong external financial shock that impacts the economy and the market in which you operate. The analysis of data relating to your customers estimates a probability of survival of your business equal to 0.
  • The more essential your product or service is to customer life (0%) and the more you target high-end customers (0%), the higher the probability that your company will survive, since the higher the probability that your own customers will survive and they still need you.

Now you are aware. It's up to you to make the right choice.

Request a consultancy

A consultant of the multidisciplinary team will contact you for free within 48 working hours

Select the arguments you are interested in:
please choose at least an argument.
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Start to make the difference

Get the best strategic and marketing consultancy for the business development of your company

Contact me now

Discover our Group

Great results always come from a context of great expectations

Multidisciplinary Consulting
Our multidisciplinary team provides to SMEs the strategic consulting and the tools of the large multinationals to compete in the premium segment.
Marketing & Communication
We help companies to develop marketing and communication strategies aimed at the positioning in the premium segment of their market niche.
International Tax Planning
We offer tax planning and project financing, registration of trademarks and patents, formation of national and foreign holding companies and groups.
Export Management
We help the Italian industry to export Made in Italy in the world through a global network of temporary export managers and business developers.
Digital Fractal
Italy
Via Filippo Argelati 7, 20143, Milan
Via Ferriera 9, 16010 Mele, Genoa
Germany
Langenweg 34, 88131, Lindau
Estonia
C.R. Jakobsoni 10/1-3, 10128, Tallinn
Vat No. IT02652420999
We accept payments in Bitcoin
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