The new multilingual website Dent Evolution® was created to shape the international market positioning strategy of a new Italian manufacturer of orthodontic appliances and palatal devices for the orthodontic sector. The project includes (in the start-up phase) a product showcase, a free prevention service for children and the search for partner dentists. SEO optimization is aimed to the visibility in the search engines, the website is realized with Web Presence Pro over 3 web domains.