Rebranding of the company RC Tech. Creation, registration and market positioning of the new brand RC Marine®Group.
RC Tech was aimed to offer installation and maintenance of air conditioning and refrigeration onboard systems for major clients in the cruise, yacht and military sectors. The purpose of the rebranding was to reposition the company and better target it in the marine segment in which it operates. The client was assisted in the conception of the need for the new brand, in its graphic design, registration at the EUIPO and licensing.