Multi-disciplinarity is the art of observing the problem from all points of view

in order to make more aware decisions.

My name is Fabio Giardina

and I offer to SMEs strategic consultancy to develop the business and build an effective market positioning.

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My Businesses

Digital Fractal
Strategic Consulting & Mentoring
Role: Strategic Consultant
ExportWise
Business Development & Export Management
Role: Senior Business Developer
Tax Planner
International Tax Planning
Role: Project Manager
Blu8
Premium Marketing & Communication
Role: Marketing Director

My Positions

Ergo Group Italia
Industrial Design & Hydrogen Solutions
Role: Chief Marketing Officer

How I can help you

Find it out in less than a minute with this test
(no personal data required)

Your skills

Evaluate from 1 to 10 the level of expertise you and your team own in matter of:

6 Tax planning
6 Performance audit
6 Marketing & Communication
6 Business development
6 Export management
6 Cloud, IT & Smart Working

Your business

Please enter the information about the customers of your business. If you have never calculated these values, try estimating them.

6 Years of activity
(set maximum if higher than 30)
6% Product/service essentiality
(how essential is your product/service for the customer to live)
6% High-end customers
(% of clients who spend immediately more for quality)
6% Recurring customers
(at least 1 annual purchase or periodic subscription)
6% Recurring turnover
(% of turnover generated by recurring customers)
6% Fixed costs coverage
(which % the recurring turnover covers all fixed costs such as office, personnel, etc.)
6% Abandon rate
(% of recurring customers who stop buying or unsubscribe from the second year)

Results

This preliminary analysis does not take several factors into consideration. Request a consultation to obtain a more in-depth analysis.

Exploitation of potential
0
It is your current ability to attract customers and extract profit in proportion to the potential you could achieve by optimizing every aspect.
Financial freedom
0
It's the ability of your business to sustain itself in the medium term if you stop investing in finding new customers.
Financial Resilience
0
It is the probability that your business will survive to severe financial shocks caused by external agents without the injection of new capital.

Advices

Based on the values you entered, the following considerations may be useful:

Exploitation of potential
Financial freedom
  • Consider integrating products or services into your current business that allow your customers to purchase repeatedly over time. A business that does not allow you to have recurring customers is highly limiting in the ability to generate financial freedom for the entrepreneur. You must always be focused on attracting new customers and you will never be able to live at least partially thanks to what you have built in the past. Of course, if you work well, you can count on word of mouth, but if you project yourself 10 years from now, do you think that's enough to guarantee your economic stability?
  • The data you have entered indicates that each of your recurring customers spends on average 0 more than a regular customer. Adopt a cross-sell and up-sell strategy to increase the average annual amount spent by each of them.
  • From the data you entered it seems that each of your recurring customers spends on average 0 less than a regular customer. If the data is correct you are probably doing something wrong in your marketing. Adopt a cross-sell and up-sell strategy to increase the average annual amount spent by each of them.
  • By increasing the number of recurring customers by 0 and the average annual amount spent by each of them by 0, you will increase the guaranteed coverage of fixed costs from 0% to 0.
  • A recurring customer abandon rate of 0% is over 0, indicating that something is wrong with your offer. Work to make it more exclusive and more targeted to a specific market niche.
Financial Resilience
  • It measures the solidity of your company subjected to a strong external financial shock that impacts the economy and the market in which you operate. The analysis of data relating to your customers estimates a probability of survival of your business equal to 0.
  • The more essential your product or service is to customer life (0%) and the more you target high-end customers (0%), the higher the probability that your company will survive, since the higher the probability that your own customers will survive and they still need you.

Request a consultancy

A consultant of the multidisciplinary team will contact you for free within 48 working hours

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Discover our Group

Great results always come from a context of great expectations

Multidisciplinary Consulting
Our multidisciplinary team provides to SMEs the strategic consulting and the tools of the large multinationals to compete in the premium segment.
Marketing & Communication
We help companies to develop marketing and communication strategies aimed at the positioning in the premium segment of their market niche.
International Tax Planning
We offer tax planning and project financing, registration of trademarks and patents, formation of national and foreign holding companies and groups.
Export Management
We help the Italian industry to export Made in Italy in the world through a global network of temporary export managers and business developers.
Digital Fractal
Italy
Via Filippo Argelati 7, 20143, Milan
Via Ferriera 9, 16010 Mele, Genoa
Germany
Langenweg 34, 88131, Lindau
Estonia
C.R. Jakobsoni 10/1-3, 10128, Tallinn
Vat No. IT02652420999
Our partners

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